Go to market positioning
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Who are we?
We are a small, family run consulting firm with a passion for positioning and a track record of success.
Positioning is the epicenter of great marketing, and great marketing is the epicenter of great business. Positioning addresses the challenge of reaching the right people with the right message at the right time in an over saturated market of savvy consumers. Knowing who you are and why you matter allows you to establish a rational and authentic position for your company within the market. You can then apply that rational thinking to the emotional expression of your company with a branding effort.
Alignment across the leadership team on positioning and brand strategy accelerates progress, improves efficiency, and increases valuation. When a leadership team is aligned and its agreed-upon message has spread throughout the organization, the company operates like a well-oiled machine; it moves in sync, like a school of fish. Or, to adopt the language of technology, it functions like a laser—beams of formerly weak light aligned in a powerful concentration of energy. Concentrated energy can make magic happen. And when it comes to marketing, Go to Market Positioning is what will give you concentrated power.
With alignment and clarity on strategy, the only thing left to do is activate it. Positioning is not a marketing exercise alone, it’s an effort in increasing the value of your company and needs to be activated across all departments and functions. When a strategy is ubiquitous and the messaging is consistent, you are positioned to win.
