Identify, articulate, and acquire your position of maximum opportunity.

An affordable way to build your winning GTM positioning strategy by working with an experienced Cunningham Collective associate who will guide your team through Andy's proven Aha! framework.

After working with one of our associates, you’lll have an actionable GTM positioning strategy, alignment across the entire leadership team, and a clear Message Architecture and Brand Narrative that drives growth for your business.

We’ll jump straight into workshopping, with your leadership team providing the market research and our associates providing the positioning expertise. Over the course of one full day or three half days, you will go through three workshops.

1. Core Workshop: We will explore your DNA type, and align on purpose, vision, mission, product vision, and BHAG. Focusing on these critical elements of your Core will help ensure the brand strategy we develop is proactive, authentic, and beneficial to your business.

2. Strategy Workshop: We will review the Six Cs of Positioning (Core, Community, Context, Competition, and Category) and discuss how they impact your business. As a team, we will begin to hover over your position of maximum opportunity in the market.

3. Expression Workshop: We will develop the brand expression through a series of exercises that explore your brand’s personality traits, archetype, brand driver, brand promise, tone of voice, and more.

This is a great option for start ups looking to hone their marketing and messaging in an efficient and effective manner.

$15,000

Identify, articulate, and acquire your position of maximum opportunity with Andy in your corner.

Go through our entire process with Andy and an associate, including market research and interviews, three workshops, and narrative building. In this engagement, we work incredibly closely with you for approximately three months to ensure you and your team and set up for success and positioned to win by the end of it.

Prior to workshopping, we will familiarize ourselves with your company, market, and customers through qualitative market research provided by you and conducted on our own. We will also conduct ten one-hour interviews with internal and external stakeholders.

We’ll conduct three workshops, either in person or virtually, to ensure authenticity of strategy, clarity of message, and alignment and buy-in across the entire leadership team.

1. Core Workshop: We will explore your DNA type, and align on purpose, vision, mission, product vision, and BHAG. Focusing on these critical elements of your Core will help ensure the brand strategy we develop is proactive, authentic, and beneficial to your business.

2. Strategy Workshop: We will review the Six Cs of Positioning (Core, Community, Context, Competition, and Category) and discuss how they impact your business. As a team, we will begin to hover over your position of maximum opportunity in the market.

3. Expression Workshop: We will develop the brand expression through a series of exercises that explore your brand’s personality traits, archetype, brand driver, brand promise, tone of voice, and more.

After we finish workshopping, Andy and team will work with you to develop the Message Architecture and Brand Narrative. We’re just as invested in the success of your strategy as you are and to that end, we do not cap iterations or edits.

Andy personally promises that you’ll not only ‘get to aha!’ you’ll also have an actionable GTM positioning strategy, alignment across the entire leadership team, and a clear Message Architecture and Brand Narrative that drives growth for your business.

Starts at $75,000

Identify, articulate, and acquire your position of maximum opportunity with greater speed and accuracy than you could ever have imagined.

Accelerate your Aha! journey and build your winning GTM positioning strategy by working with Andy in person over a single, high-impact week as she personally guides your team to clarity, alignment, and success.

This premium engagement is formatted as a week of total immersion. Andy and one of her most senior team members will fly to a destination of your choice to spend a week diving in deep with your leadership team. The format allows us to understand the team, the business, the challenges, and the opportunities in an invaluable way. The time commitment from you allows for high quality strategy, high efficiency decision making, and high levels alignment.

During the immersion week, we will conduct our three standard workshops, PLUS we’ll facilitate an Activation Workshop that results in an actionable marketing plan. We will also meet with multiple members of the leadership team and contribute to other strategic discussions.

1. Core Workshop: We will explore your DNA type, and align on purpose, vision, mission, product vision, and BHAG. Focusing on these critical elements of your Core will help ensure the brand strategy we develop is proactive, authentic, and beneficial to your business.

2. Strategy Workshop: We will review the Six Cs of Positioning (Core, Community, Context, Competition, Category, and Criteria) and discuss how they impact your business. As a team, we will begin to hover over your position of maximum opportunity in the market.

3. Expression Workshop: We will develop the brand expression through a series of exercises that explore your brand’s personality traits, archetype, brand driver, brand promise, tone of voice, and more.

4. Activation Workshop: We will build an activation plan using our Strategic Wheel framework that gets to the very core of what must be done to activate aha! It includes the building blocks of Go-to-Market Positioning activation such as tactics, teams, and templates, plus specific and customized programs, deliverables, and tips on hacking the human condition to get things done.

Please inquire for pricing

Andy loves working with innovative companies trying to change the world. She loves helping strategic leaders realize their potential and maximize their opportunity.

Let Andy be your strategy partner on all things positioning, marketing, messaging, communications, crisis management, leadership team alignment, team structure, team building, go to market approaches, and more. She is available for workshops, speaking engagements, group sessions, leadership offsites, and is open to other forms of engagement as well.

$25,000/day

Refresh your values to encourage employee behavior that is sustainable, and equitable, increases individual fulfillment and productive, and addresses work/life balance and belonging.

The last few years have brought with them a lot of issues that have yet to be addressed with corporate values structures and employees are demanding a change. Posters on the wall are no longer sufficient. In fact, the modern employee won’t work for a company that doesn’t have a value system that is aligned with their own and can prove it.

We’ve developed a process for creating a relevant set of executable and measurable values specific to a company’s purpose, mission, vision, and BHAG.

We’re helping companies develop values that fit into their Message Architectures and are seeing real adoption within their employee base as a result.

$50,000