Positioning Bootcamp

help us beta test our new bootcamp

THE WHEN May 12 & May 13, 2020 | 10 AM - 3 PM

THE WHERE The comfort of your home

THE HOW MUCH $̶2̶9̶9̶5̶ ̶p̶e̶r̶ ̶c̶o̶m̶p̶a̶n̶y̶ ̶r̶e̶p̶r̶e̶s̶e̶n̶t̶a̶t̶i̶v̶e̶,̶ ̶$̶2̶5̶0̶ ̶p̶e̶r̶ ̶e̶x̶t̶r̶a̶ ̶a̶t̶t̶e̶n̶d̶e̶e̶,̶ ̶u̶p̶ ̶t̶o̶ ̶3̶ ̶p̶e̶o̶p̶l̶e̶ FREE for qualifying beta testers.

SET YOURSELF UP FOR SUCCESS.

Who are you? Why do you matter?

Can you answer these questions in one sentence or does it take a whole paragraph? You get one chance to introduce your company.

You need to make it count.

Being able to answer these questions effectively is essential in communicating your company’s unique role and relevance. But coming up with the best answers can be challenging.

Are just adding to the noise by saying the same thing as your competitors?

How do you know what you’re saying will resonate with the market?

Will investors even care?

The words you use matter. And that’s what positioning is. It’s finding the right messaging that articulates your genuine differentiation that resonates with your audience. It helps you rise above the noise. It’s the white space on the map.

Once you have your positioning nailed, everything in brand, marketing and PR becomes clear. Done correctly, it can even inform your product roadmap and who you hire.

WHAT IS THE POSITIONING BOOTCAMP?

The Positioning Bootcamp is a two-day workshop in which marketers, strategists, founders, and CEOs learn the ins and outs of positioning strategy from the company that wrote the book on it. Join like-minded entrepreneurs and leaders in a group workshop that walks you through the proven Cunningham Methodology outlined in Andy’s bestselling book, Get to Aha! You’ll learn about corporate DNA, gain an understanding of the Six Cs of positioning, and develop a blueprint for your own messaging. The tools acquired at the Positioning Bootcamp will prepare you for industry dominance, no matter your industry. Unlike our other services, Bootcamp allows representatives from different companies to take our methodology and framework back to their offices, or garages, and apply it to their businesses themselves. 

We’ll provide the outline for your Message Architecture, which is a blueprint for communication success. Writing a strategic Message Architecture will give you the tools you need to uplevel any piece of copy. From your elevator story to the About Me section on your website, you’ll know what to say and how to say it in a way that will yield the best results.

You’ll learn how to articulate your role and relevance—your position—in a way that’s sure to not only stick, but also influence your target audience.  

You’ll walk away with:

• Detailed Message Architecture

• Actionable understanding of your branding

• Step-by-step guide/workbook for everything you need to identify your position

THE POSITIONING EXPERTS.

Cunningham Collective is a strategic communication and marketing firm that positions our consumer and B2B clients to win. Our Core DNA-led process aligns your marketing with business strategy, operations and metrics. Combined with Performance Content activation, our approach delivers the optimal Communication Experience across all internal and external touchpoints in the era of the digital-first experience economy. We help you build an authentic, differentiated brand that matters.

Read how our methodology has helped other businesses: