Henry Hwong

principal

Henry has over 25 years of experience in technology and consulting for venture-backed startups and public companies. Henry brings to Cunningham Collective a product-oriented mindset, having driven inbound and outbound product marketing in several organizations. While at Cunningham Collective, Henry has led a number of brand strategy and marketing engagements for clients in consumer technology, enterprise solutions, AR/VR, video, food tech, eCommerce, and semiconductors. He also served as interim marketing leadership for a consumer streaming video company and an enterprise unified communications company as a part of a Collective engagement.

Prior to joining the firm, he led product marketing at Deem (Rearden Commerce), a travel and eCommerce marketplace company based in San Francisco, California. At Deem, Henry built the product marketing and demand generation teams, as well as implemented core product launch and pricing processes. Henry also led product management for Ariba’s cloud and on-premise platforms, where he also drove release readiness and pricing. In addition, he was responsible for oversight and change management of Ariba’s data and privacy policies. Before Ariba, he was the vice president of marketing at Provade, a contingent workforce management SaaS platform. He also held product management roles at Elance and PeopleSoft, and managed strategic alliances at Moai Technologies.

Henry began his career in consulting with BSG. He later joined A.T. Kearney, where he advised global high-tech and automotive clients on corporate strategy, market entry and product planning.
Henry has a BS in electrical engineering from Rice University, an MS in computer engineering from the University of Southern California, and an MBA from the Haas School of Business at the University of California, Berkeley.